Challenge
Commercial buyers researched Finnish-language solution pages, while most backlinks pointed at English sustainability reports. Local editorial density lagged competitors.
Technical accuracy mattered. Oversimplified green claims risked brand damage.
Approach
Approved publishers included Finnish energy media, municipal business titles, and industrial sustainability outlets with real readership.
Subject-matter experts reviewed Finnish drafts for technical accuracy. Guest posts and niche edits emphasised measurable efficiency themes rather than slogans.
A shared sheet tracked which solution pages each placement supported for sales enablement.
Results
The campaign delivered 28 Finnish placements in 6 months.
Commercial solution pages recorded a +35% organic visibility lift and about 1,050 referral visits.
Results are specific to this client window and are not a lead-volume guarantee.
We stopped sounding generic. Finnish buyers met us in the energy titles they already trust.
Demand generation lead, clean-energy provider
Explore related formats on the services overview or return to the homepage for how campaigns are scoped.