Challenge
The clinic competed against hospital groups and aggregator platforms for Finnish service queries. On-site content existed, but referring Finnish health publishers were sparse.
Medical claims required careful language. Generic lifestyle blogs were rejected by the medical board as brand-unsafe.
Approach
Prospecting focused on Finnish health, wellbeing, and local lifestyle publishers that already covered related clinical themes. Thin affiliate health sites were filtered out.
Articles explained patient journeys and prevention topics with native Finnish clinicians reviewing drafts. Niche edits inserted citations into indexed posts where the clinic was a natural reference.
Reporting separated Helsinki and Tampere landing pages so regional managers could see which URLs received support.
Results
The engagement produced 31 approved Finnish placements over 6 months.
Service pages tied to the campaign saw a +33% change in organic sessions from Finnish search, plus about 980 referral clicks.
No clinical outcome claims were made beyond the client's session and referral tracking.
We finally appeared on Finnish sites our patients already trust, without sounding like an advert.
Marketing director, private healthcare clinic
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