Challenge
The product was licensed and ready, yet Finnish comparison and trust queries still favoured incumbents with denser local press and association footprints. English fintech coverage did not transfer cleanly into Finnish commercial intent.
Compliance blocked aggressive promotional copy. Marketing needed placements that explained the product category accurately without inventing claims editors or regulators would reject.
Approach
Criteria favoured Finnish finance, consumer rights, and technology publishers with real audiences. Sample lists included compliance notes so legal could approve wording patterns before volume scaled.
Native Finnish writers produced explainers on payments, fees, and security themes that cited public sources. Brand mentions stayed factual and sat beside useful context rather than hard sells.
Live URLs and draft approvals lived in a shared sheet with legal and SEO columns, so nothing published without both desks signing off.
Results
Across 7 months the campaign delivered 29 qualifying Finnish editorial placements under the agreed compliance rules.
Priority trust and comparison pages recorded a +41% movement in the client's organic visibility tracking, with about 1,240 referral visits from live URLs.
Figures describe this engagement only and are not a ranking guarantee for other fintech brands.
Legal stopped blocking outreach because every piece stayed inside language they had already approved.
Growth lead, EU-licensed fintech
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