Challenge
Teachers and parents searched in Finnish, while most of the platform's authority sat on English edtech blogs. Local trust signals lagged competitors with Finnish school partnerships.
Pitch angles that worked in larger markets felt off-tone for Finnish educators, who reject hard sales language.
Approach
Prospect lists pulled Finnish education media, teacher blogs, and parent resources with measurable traffic. Low-quality essay mills and scraped content sites were excluded.
Native Finnish writers framed articles around classroom workflows and learning outcomes. Mentions stayed soft and useful so editors would accept them.
Monthly sample refreshes kept the approved pool ahead of volume as school calendar seasons changed.
Results
The campaign delivered 27 placements in 5 months.
Teacher-facing Finnish landing pages showed a +46% organic session increase and about 1,520 referral visits from live URLs.
Metrics reflect this client's analytics window only.
Finnish teachers finally met us in publications they already use, not in random international blogs.
Head of growth, Nordic learning platform
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