Challenge
Export pages targeted Finnish and wider Nordic buyers, yet almost all existing links came from English engineering directories. Local trade relevance was missing.
Sales cycles were long. Marketing needed durable editorial mentions, not short-lived directory spam.
Approach
The approved pool emphasised Finnish industry, logistics, and engineering publishers. Domain metrics mattered, but topical fit with industrial buyers mattered more.
Guest articles covered specification, sustainability, and supply-chain themes with native Finnish copy. Niche edits cited the manufacturer inside existing technical roundups.
A shared sheet tracked which product lines each placement supported so sales could align follow-up.
Results
Over 8 months the campaign secured 34 Finnish editorial placements.
Product-line pages recorded a +29% organic visibility lift in the client's internal reporting, with about 1,110 referral visits.
Results are engagement-specific and not a promise of pipeline conversion rates.
Our Finnish buyers started seeing us in the same trade titles they already read for tenders.
Export marketing manager, industrial manufacturer
Explore related formats on the services overview or return to the homepage for how campaigns are scoped.